What gets created
On Salesforce and Zoho you choose whether people arrive as Contacts or Leads, with Sync contacts to your CRM as on the Sync tab under Settings → Integrations → your CRM.
Turning it on
Contact pushing is off until you enable it. In the Fuse app go to Settings → Integrations, choose your CRM, open the Sync tab, tick Push contacts and activity under Push contact records, and click Save. There is a matching Push company records setting beside it.Which people are added
Fuse only pushes people it has contact details for, meaning an email address or a phone number. This is deliberate. Someone you have no way to reach is not useful in a CRM, and most CRMs cannot reliably deduplicate a record with no email, so pushing them creates duplicates that are painful to clean up later. If someone in a list is not appearing in your CRM, this is usually why. Enrich them and they will be included in the next sync. Automatic pushes pick up people enriched by your team’s sync user, the person set on the Configuration tab, who changed since the last push. The first one looks back two months. To push every enriched contact on your team, click Push contacts on the Sync tab.Updating existing records
Fuse matches on email address, so re-syncing the same person updates their existing record rather than creating a second one.Fuse will not overwrite what you already have. When updating an existing record it only fills fields that are currently empty. If your team corrected someone’s job title, that correction stands.The exception is pushing specific people: selecting them and using CRM Push in the app, or sending
contactIds to POST /business/lists/{listId}/crm-push. That push overwrites fields on existing records, because refreshing them is the intent. Push contacts on the Sync tab and pushing a whole list only fill empty fields.Choosing which fields sync
The Fields tab, under Settings → Integrations → your CRM, lets you turn off individual fields Fuse would otherwise write, such as job title, phone or company details. Email, name and LinkedIn URL are always written, and the optional fields differ by CRM. Anything you turn off is left alone entirely, on both new and existing records, and is also skipped when Fuse pulls records from your CRM.Companies
What happens to someone’s company depends on the CRM:
Company records themselves come from Push company records, which matches existing companies so it does not create duplicates. It does not link people to them.